KTS PRIVACY STATEMENT

Last Updated: March 24^th, 2006

Key Traffic Systems Ltd (collectively referred to in this Privacy Statement as "we" or "KTS") recognises the importance of protecting the privacy of all information provided by users of our web sites, registrants for our events, training courses and seminars, recipients of our e-mail newsletters and all other customers of our products and services. We created this policy with a fundamental respect for our customers' right to privacy and to guide our relationships with our customers. This Privacy Statement discloses the privacy practices for all products and services owned by KTS.

Any questions which you may have regarding this privacy policy should be directed to Key Traffic Systems Ltd at the address given at the bottom of this Policy Statement.

INFORMATION COLLECTION AND USE

KTS collects information from our customers and our website users. In this section of our Privacy Statement, we describe the type of information we collect and how we use it to provide better services to our customers.

REGISTRATION AND ORDERING

 
When attending our trade shows and other in-person events, using our website and signing up for certain selected services (such as notification of offers), users must first register. During registration, users are required to give their contact information (such as name, e-mail address, postal address and phone number). For internal purposes, we use this information to communicate with users and provide requested services, and, for our website visitors, to provide an interactive experience, and access to some of our services such as technical support. We may also collect demographic information (such as job title and purchasing responsibilities, company information and professional certification).

For our services that require payment (such as certain events, products and subscriptions), we also collect credit card information (such as account name, number and expiration date), which is used for our or our agent's invoicing purposes only, and is not otherwise shared.

E-MAIL NEWSLETTERS

 
If users wish to subscribe to our e-mail newsletters, we ask for contact information (such as name, e-mail address and, occasionally, demographic information). We use this information in the same manner as we use contact information in the registration and ordering process described above. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter.

SURVEYS AND CONTESTS

From time to time we invite web site users and other customers to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the website user or other customer therefore has a choice whether to disclose requested contact information (such as name and postal address) and demographic information (such as job title). In addition to the other uses set out in this policy, contact information collected in connection with surveys and contests may be used to notify the winners and award prizes and to monitor or improve the use of, and satisfaction with the website or other KTS product or service. Subject to the given customer's preferences (as described in the "Permission" section below), such information also may be shared with third party sponsors of such surveys or contests.

INTERACTIVE FEATURES

 
We may offer interactive, community features such as a Technical Support Request system, or discussion boards on the KTS web site. Note that all personal information sent or posted via such features becomes public information for which we are not responsible. Discussion boards may be monitored by KTS.

COMMUNICATIONS WITH US

We have features where our customers can submit information to us, such as our Technical Support Request (TSR) or feedback forms. Where such submissions include requests for service, support or information, we may forward them to our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and other information sent to us for our internal administrative purposes, and to help us to improve our services and products. Please note that letters to KTS and similar submissions may be made public.  

COMMUNICATIONS WITH US: SERVICE UPDATES, SPECIAL OFFERS

 
In order to best serve our customers, we may send updates that contain important information about our and our agents’ products and services. For example, we send new members a welcoming message, and verify password and username for our password-protected web site. We may also communicate with a customer to provide requested services and for account-related issues via e-mail, phone or post. In addition to such service and product-essential messages, we offer our customers the option to receive information about our company, related products, services and special offers. Users, however, can choose not to receive these communications from us, as set forth in the "Permission" section below.

DATA COLLECTION

 
Our web sites, newsletters and, from time to time, certain other products and services have features that may automatically collect information from customers, to deliver content specific to customers' interests and to honour their preferences. This information assists us in creating products and services that will serve the needs of our customers.

For example, we may use "cookies," a piece of data stored on the user's hard drive containing information about the user. If users reject the cookies, they may be limited in the use of some areas of our web site.

For our internal purposes, we may gather date, time, browser type, navigation history and IP address of all visitors to our web sites. This information does not contain anything that can identify users personally. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad demographic information about our user base for aggregate use.

We may combine demographic information supplied by a customer at registration, with web site usage data to provide general profiles, in aggregate non-personally identifiable form, about our customers and their preferences in the content of the site. We do not share this composite information with any third party.

Information which you submit via our website is stored on a computer and sometimes on paper at our offices located in the UK. This is necessary in order to process the information and to send you any information you have requested.

KTS will not hold data for longer than is reasonably necessary for the purposes of the proper conduct of its business or as required by law.

WITH WHOM YOUR INFORMATION IS SHARED

 
We do not share credit card information with third parties.

We do not share personally identifiable information with third parties, apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it only for that purpose and to keep the information secure and confidential. Also, our subsidiary and affiliate companies, entities into which our company may be merged, or entities to which any of our assets, products, sites or operations may be transferred, will be able to use personal information. We will also disclose information we maintain when required to do so by law or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. Users should also be aware that courts of equity, such as Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third parties without permission.

We do not share aggregate information, which is not personally identifiable, with others.

CORRECTION/UPDATING PERSONAL INFORMATION

 
If the information about you that we hold changes, or if you no longer desire our product(s)/service(s), you may contact Customer Support for the applicable product or service.

PERMISSION

Our customers will be given the opportunity to choose whether to receive information from us not directly related to the product(s)/service(s) for which they are registered (or which they otherwise agreed to receive). Customers also can go at any time, to http://www.keytraffic.com to change their contact details or contact Customer Support.

Please note that we will endeavour to implement your permission requests within a reasonable time, although for a time you may continue to receive communications, etc., transmitted based on information released prior to the implementation of your request.

SECURITY

KTS places great importance on the security of all information associated with its customers and use reasonable precautions to protect our customers' personal information and to store it securely. Sensitive information that is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to all of our customers' information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

LINKS

Our web sites contain links to other sites. KTS is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to which we may link that may collect personally identifiable information.

NOTIFICATION AND CHANGES

 
If we change our Privacy Statement, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.

For questions about this Privacy Statement, contact:

Key Traffic Systems Ltd.
Ardencroft Court
Ardens Grafton
Alcester
Warwickshire
B49 6DP
Main: +44(0)8451 303040
Fax:  +44(0)8451 303141
mailto: info@keytraffic.com
web: www.keytraffic.com